Investor Presentaiton

CONCLUSIONS There are different Lead Generation techniques that vary in intensity and costs ■ As an IPA you need to use the appropriate promotion techniques given your priority sectors and the likelihood of attracting a new investment project ■ Involve also other lead generators or "Ambassadors" Targeting is only effective in combination with the right marketing tools Targeting results increase when the targeting is more focused on priority sectors and niche markets ■ Targeting is not a one time exercise and requires perseverance, patience, creativity and relationship building - Do not expect results over night but incorporate 12 – 48 months time span before targeting becomes effective UNITED NATIONS DESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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