Upwork Investor Day Presentation Deck

Accelerating Brand Awareness Redefined brand and PR messaging new value proposition to drive growth and awareness of what is possible on Upwork Marketing June 2021 $21M in 2021 to build brand awareness and drive overall demand Ⓒ2021 Upwork Inc. Proprietary and confidential. Do not distribute. 56% YoY increase in brand media investment Laser focus on driving awareness among key personas in key categories, including tech, marketing / creative and customer service Vertically targeted brand advertising and media buys • Vertical content and PR strategies Strategic alliance partnerships • Vertical events, sponsorships Category influencer programs • Brand partnerships with major brands ● 53

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