Branded Spirits Acquisition of Penelope Bourbon

BRANDED SPIRITS CONTINUE TO FOCUS AND INNOVATE WITHIN U.S. SPIRITS PRICE TIERS THAT ARE GROWING - PRIMARILY HIGH-END AMERICAN WHISKEY, TEQUILA, & GIN Growth Across Spirits Categories Continues to Outperform in the High-End MGP Recent Innovation Launches are Designed to Capitalize on Fastest Growing Price Segments BOURBON WHISKEY Sales CY All 52 Weeks Trend TEQUILA Sales CY All 52 Weeks Trend Ultra Premium $775,810,282 +14% Ultra Premium $1,047,632,221 +2% El Mayor Extra Anejo SRP: $129.99 June '23 Super Premium $873,158,970 +3% Super Premium $541,789,483 +6% Premium $284,712,999 +5% Premium $904,978,231 +12% Mid $576,066,756 -1% Mid $444,934,244 +5% Value $29,920,160 -2% Value $42,624,771 +5% 2023 Remus Straight Bourbon SRP: $54.99 July '23 Yellowstone Straight Bourbon SRP: $49.99 Oct '23 Penelope 15-Year Whiskey SRP: $99.99 Nov '23 MUS STRAIG Mayor 52 Weeks GIN Sales CY All Trend AMERICAN WHISKEY 52 Weeks Sales CY All Trend Ultra Premium $88,129,961 +7% Ultra Premium $969,267,307 +12% Super Premium $115,917,370 -2% Super Premium $1,147,271,863 +2% TB Premium $238,288,087 -5% Premium $1,011,997,896 0% Amayor Mid $109,978,038 -3% Mid $750,845,481 -1% Value $28,409,838 -1% Value $59,398,249 -2% C TEQUILA EXTRA AÑEJO 100% DE AGAVE AZUL BOURBON BARREL AGED NATURED 3 MONTHS BOURBON BARRELE COMPLEXITY & ELEGANCE 1898 CELEBRATING 25 YEARS 2025 HERITAGE SINCE 1847 ROSS & SQUIBE DISTILLERY Lawrenceburg, Indiuno REMUS STRAIGHT BOURBON WHISKEY HIGHEST RYE MASH BILL Core 51%. Rye 39% Malted Rye 10% AGED YEARS OF THE BOOTLEGGERS 54.5% LCL (PERTY YELLOW SMCS 1373 WHISKEY SEVENTH GENERATION FAMILY DISTIMMARS BEANS PRETILLERY SPECIAL FINISHES COLLECTION TOASTED ENTUCKY STRAIGHT BOURBON WHISKEY FINISHED WITH TOASTED OAK STAVES 100 SOCIVIL LEBANON, KENTUCKY P PENELOPE AMERICAN LIGHT WHISKEY FOUNDERS JOESERVE 16 Source: Nielsen 52 weeks Sales CY All Growth Trend by Spirits Category thru October 7, 2023

View entire presentation