Investor Presentaiton

RTD IS AN EXPLOSIVE YET STILL NASCENT BUSINESS RTD Represents a Massive Growth Opportunity, And We Have Runway To Improve and Execute In March 2020, we launched RTD coffee products with two 11 oz. SKUs and have since added another 11 oz. SKU and three 15 oz. ones Four of our SKUs have grown to be top-35 products¹ Current RTD Product Portfolio RTD HIGHLIGHTS 4x Fastest-growing RTD coffee brand, outpacing the category by 4x 11 oz. BLACK RIFLE BLACK RIFLE BLACK RIFLE BR C ESPRESSO MOCHA ESPRESSO WITH CREAM ESPRESSO SALTED CARAMEL 15 oz. BLACK RIFLE ESPRESSO 300 BLACK RIFLE ESPRESSO 300 12-ct. Cases BLACK RIFL ESPRESSO RIC 300 PUMPKIN SPICE ESPRESSO BERRY HOCHA BR DIC ESPRES Number 3 Brand Behind Starbucks and Monster in Market Share by Footprint² BLACK RIFLE COFFEE COMPANY 43% ACV In Total U.S. Convenience 1. Top-35 products in the RTD coffee category on a dollar to percent average 2. Nielsen Data w/e 12/2/2023 - Footprint is Sales / (Market Size * ACV %) - measures share of all players based on current market reach 12

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