ANNUAL INTEGRATED REPORT 2021

18 ANNUAL INTEGRATED REPORT 2021 | AXTEL = Frecuencia Alestra In 2020 Frecuencia Alestra was part of Alestra eFest, the digital edition of our technology fair. Thanks to its success, this experience became the company's new showcase to present our digital transformation proposal virtually, reaching every corner of the country and becoming the most relevant national tour of the ICT industry in Mexico. In this year's edition of Frecuencia Alestra, we brought together more than 2,300 technology decision makers from all over Mexico in a 100% digital format to learn first-hand about new technology solutions for the business and government markets. During the event, we offered conferences, mock-ups and live demonstrations of more than 40 solutions for digital transformation presented by ten of the world's leading technology manufacturers: Avaya, Call IT Once, Cisco, Dell Technologies, Fortinet, Hewlett Packard Enterprise, Nutanix, Palo Alto Networks, Poly and Tenable, with the aim of introducing a variety of useful solutions for organizations to operate more efficiently in this new normal. IOS5 .21 FAQ Frecuencia Alestra Sperto Centers Technology is constantly evolving and so are we, which is why for more than a decade we have facilitated interaction between Alestra customers and our technology providers through Alestra Experience Centers (Sperto Centers). These collaborative spaces aim to identify changes in the technological environment and the needs of customers in a timely manner so Alestra can respond with customized high- tech solutions. We currently have four Sperto Centers in the cities of Monterrey, Queretaro, Mexico City, and Cancun. As a result of the pandemic, in 2021, Sperto Centers continued to work in a hybrid format, 25% face-to-face and the rest through Sperto Virtual with 627 sessions. Overall, we welcomed more than 800 companies and 1,300 decision-makers. Sperto Virtual has enabled us to continue to deliver on our commitment to bring our technology solutions experts together with customers to guide them towards digital transformation. In addition, eight webinars on technology trends, 10 "tech days" focused on individual customers and more than 40 demos with partners were organized.

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