Venator Business Overview and Cost Savings Initiatives
Titanium Dioxide
A market leader in high-value specialty and differentiated TiO2
VENATOR
Venator has more than half of its sales in high value TiO 2 categories
Segment size shown as percentage of total global TiQ₂ demand
Price
Legend:
Low Quality
% Total global TiO 2
17%
industry demand
% Venator TiO2 sales (1)
0%
1,000
19
Functional
Venator Focus
Differentiated
46%
32%
40%
52%
2,000
3,000
4,000
5,000
6,000
5%
Specialties de
8%
7,000
Estimated World Demand (kmt)
Application
Level of Product
Differentiation
Customer Loyalty
Functional
Differentiated
Standard specifications,
fungible product
Industrial coatings, performance
plastics, inks
Standard specifications,
fungible product
Price sensitive customers
Qualified product, long lead-time for
product approvals
Product differentiation matters
Specialty
Catalysts, food, pharma & cosmetics,
fibers & films, solar
Specialized products, technical
service required, TiO2 small portion
of customer raw material spend
Few competitive alternatives
Source: Management Estimates
(1) Based on 2022 sales volumesView entire presentation