Global Beverage Trade and Company Overviews
New Zealand has a strong position in the growing global beverages trade
PRODUCTION
Beverages are a huge global market spread across a wide range of
products
In terms of final litres consumed, the key products are tap water,
tea, packaged water, beer and carbonated soft drinks
GLOBAL TRADE
Global cross-border beverage trade volumes are growing (5.6%
CAGR) with moderate price gains across the cycle leading to
export value growth
DEMAND: PRODUCT CATEGORIES
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Total global cross-border beverage trade is spread across a wide
range of products, though bottled wine ($22.7b), beer ($12.7b),
Whiskeys ($10.9b) and wider soft drinks ($17.5) stand out for size
"Other flavoured beverages," gin, "other alcoholic spirits," soft
drinks, beer and mineral water stand out for global growth over the
past five years
Imports vary in their average beverage price paid per litre, with
sparking wine, spirits and bottled wine standing out for achieving
high average prices
DEMAND: IMPORT MARKETS
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Total global cross-border demand for beverages was US$116b in
2015; Europe (including inter-EU) is the single largest market,
followed by E/SE Asia ($20.5b) and the US ($20.3b)
China, various other E/SE Asian countries and the USA stand out
for beverage import market growth
Markets vary in average beverage import price, with Japan, China,
much of E/SE Asia and the USA standing out as high value markets
SUPPLY: EXPORTERS
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On the supply side, Europe (including inter-EU) dominates the
global beverage trade followed by the US; overall New Zealand is a
strong second-tier supplier
New Zealand in "on a roll" in beverages and has gained global
export share in the past decade; the country appears to be closing
in on Ireland and Australia
New Zealand achieved a solid growth performance in beverage
exports over the past five years, beating Europe and Australia in
rate of growth
The average export price received for beverages varies among
countries, with New Zealand outperforming almost all competitors,
including France
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