Investor Presentation
Uniquely Positioned with Broad
Packaging Portfolio to Solve
Customer Challenges
Case Study: Colgate Smile Box
The Challenge:
Help Colgate expand their e-commerce presence
with a "ships in own container" (SIOC) compliant
package that can handle a variety of oral-care
products
Smiles coming
your way!
The Solution:
Colgate
Colgate
Colgate
CPF US05588A
Colgate
More than
140 customers
bought at least
$1 million from
each segment in
annual sales
These
customers
accounted for
~$6 billion of
annual sales
•
•
.
Designed uniquely to meet Amazon's SIOC
requirements and includes features such as the
smile-shaped opening perforation
Fulfilled by WestRock and is semi-automated on
existing customer equipment
Used for 28 oral care SKUs
Teams Involved:
•
•
Corrugated Sales
Merchandising Displays - design, fulfillment,
production, and engineering
Significant
opportunity to
expand business
with WestRock's
15,000+
customers
13
WestRockView entire presentation