GAP VIII: Roles, Perceptions and Expectations of the COM/PR Function

Generally GAP Accepted Practices USC Annenberg Organization and Reporting: The Benefits of C-Suite Access 7 6 5.6 5 4 3 2 1 0 4.87 4.19 3.3 5.14 4.88 C-Suite Access No C-Suite Access Recommendations Taken Seriously Role in Strategic Planning Contributes to Financial Success ■ As has been the case in all eight GAP Studies the value of a C-Suite reporting line cannot be overstated. 40 Strategic Communication and Public Relations Center

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