H1 2019 Financial Performance and Strategic Overview
Tequila's attractiveness in the U.S.
Tequila: Among the Fastest
Growing Spirits...
13A 18A Volume CAGR in the U.S.
Tequila
...Benefiting from Favorable Secular Trends
1
6.3%
2
U.S. Whiskey
5.6%
Vodka
1.4%
Rum -1.3%
Gin
-0.3%
Source: IWSR 2019
BOODLES
GIN
LONDON DRY
Hangar 1
VODKA
Three Olives
VODKA
KRAKENT
3
Jose Cuervo
Younger
Consumer
Preferences
Millennials eager to try and embrace variety and differentiating innovation
• Willing to pay a higher price for distinctiveness
Craftsmanship
and Heritage
•
Preference for authenticity, heritage and provenance as differentiating factors
• Ongoing "craft" trend across alcoholic beverages
Premiumization
Average $/9L Tequila Case in U.S. Market
306
265
2013
2018
4
Food
Shots
Long drinks
Tequila is a
Versatile
Category
Unlike Any
Other
Food pairing
Release
Social enjoyment
Source: IWSR
Jose Cuervo
Especial
Jose Cuervo
TRADICIONAL
CENTENARIO
MAESTRO
1800
BUSHMILLS
Jose Cuervo
TEQUILERO
TEQUILA
COLORADO WHISKE
Stranahan's TINCUP
12
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