Retail Update and Investment Thesis
LAUNCHING A NEW VALUE BRAND
Value brands comprise 25% of salesĀ¹ in Simply Herb markets
SIMPLY
HERB
I SIMPLY
HERB
SIMPLY
HERB
OZONE
OZONE
SWEET INDICA GUMMIES
180 THC-10 EACH
Net Weight Per Package Zig-Unit Wigh
This is a musical cannabis-infused prec
OZONE
OZONE
RESERVE
OZONE
RESERVE
ONE EIGHTH OZ
PREMIUM CANNABIS FLOWER
LEVATE YOUR
EXPERIENCE
OZONE
RESERVE
2
0.56 LIVE RESIN
INFUSED PRE-ROLLS
NET WT. 1g 0.0350z
AWH
LAUNCHING NOW IL, MA, MI
FORM FACTORS Flower, pre-rolls
POTENCY Flower THC 18-22%
CONSUMER The price conscious consumer
PRICE $$$$$
GOOD
(1) BDSA bottom 25th percentile ARP in MA, IL, and MI Q3-Q4 2021
AVAILABLE IL, MA, MI, NJ
FORM FACTORS Edibles, vapes, flower, glass
joints, pre-rolls
POTENCY Flower THC 22-25%
CONSUMER Cannabis consumer looking for a
quality, trusted, everyday brand
PRICE $$$$$
BETTER
AVAILABLE IL, MA, MI
FORM FACTORS Edibles, vape, flower, infused pre-
rolls, concentrates
QUALITY Flower THC 25%+; broad terpene profiles,
higher quality buds, etc
CONSUMER Provides the most exceptional
cannabis experience to the 'canna-connoisseur'
PRICE $$$$$
BEST
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