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MAINTAINING EFFECTIVE COMMUNICATION | 35 Communication channels • Push notifications • Email newsletters Social networks • SMS-mailing Personalisation of the communication 1. Determining an optimal channel The optimal channel, frequency, and time of sending messages are selected based on the analysis of the user's response to different types of communication Constant and integrated communication with a tourist is an important factor for his retention and the formation of a positive holiday experience. Since a modern person receives a large amount of information every day, it is important to ensure the maximum personalisation. Furthermore, personalisation should not be limited only to content. It is necessary to highlight and customise channels, time, and frequency of communication. a 46 2. Personification of messages Formation of personalised messages/compilations based on previous user behaviour Рекомендации на основе ваших предпочтений CAMAPA Смотровые площаки Топ 10 лучших кафе Самары CAMAPA PECT Концерты в городе EXIPPAGELEES Ледовое шоу Спектакль по сказке Андерсена поставил МХАТ имени Горького, Когда журналистов позвали на премьеру работники СМИ хором снули и даже выронили от неожиданности диктофоны и камерь настолько впечалили нас потрясающие костюмы. Вороны получились модными и пижонистыми; разбойники прыгающими SCAMAPA LALпериментов территория SLABOD

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