Playboy Mergers and Acquisitions Presentation Deck

ACQUISITION OF HONEY BIRDETTE 9 Transaction Rationale Rapidly Growing & Highly Profitable Global Brand Net Sales of $73M and EBITDA of $28M in FY21E, representing year-over-year growth of over 40% and over 95%, respectively Affluent, young and loyal customer base with big opportunity for accelerated expansion in U.S., Europe and Asia and in new product categories Accelerates Sexual Wellness Product Development Superior design and private label product development capabilities support key category expansion for PLBY Group • Quickens ability to bring Playboy-branded lingerie and women's lifestyle collections to market, leveraging shared infrastructure to target different consumer segments Expands O&O Ecommerce Footprint Globally Honey Birdette global ecommerce sales growing at over 70% CAGR from FY19 to FY21E • Expedites development of PLBY Group's international owned-and-operated infrastructure; Australian operation provides expanded PLBY Group foothold in Asia-Pacific region Note: Honey Birdette's fiscal year ends June 30; all numbers are shown on a fiscal year, and not a calendar year, basis PLBY GROUP

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