Aston Martin Results Presentation Deck
Project Horizon: delivering operational excellence, agility and
efficiency throughout every aspect of the Company
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I AM
Aston Martin
Organisational
structure streamlined
First steps in building
performance driven
culture underway
Dynamic and
innovative mindset
perceptible
throughout
organisation
Restructuring savings
on track
13
Portfolio Strategy &
Cycle Planning
▪ Sustainable product
plan defined and
aligned with market
demand/business plan
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Expansion of portfolio
based on DBX and
GT/Sports platform
▪ Iconic Aston Martin
Valkyrie as the
milestone to enter
mid-engine market
▪ Electrified powertrain
and upgraded
infotainment in
2023/24
Bandy
Go-to-Market
▪ F1TM engagement
increases brand
desirability with over
85 million viewers a
race
■
▪ Customer experience
strengthened with
launch of new
configurator and focus
on customer journey
Network extension in
Europe
Rebalancing supply to
demand successful
Product
■ Product focus on
improved margin per
car and technical
product
competitiveness
H
F1TM engagement
emphasises
performance and
drives innovation
▪ Restructuring of
material costs; initial
savings already
secured
Product Development
Efficiency
H
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Experienced external
hires to lead
powertrain and vehicle
development
Align to industry
standard working
practices to drive
accountability
▪ Investment in leading
edge PLM/ERP IT
architecture
▪ Focused on
significantly increasing
productivity, through
cross functional
collaboration and
digitalisation
Operational
Excellence
New Chief Operating
Officer is driving
transformation
▪ Optimised operational
footprint and
efficiencies delivers
significant annual
savings (>30%)
New production
system driven by
technology,
digitalisation and
efficient supply chain
▪ Strategic alignment to
operational footprint
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