Snap Inc Results Presentation Deck
Business Highlights
The Snapchat community is active, engaged, and growing:
DAUS were 306 million in Q3 2021, an increase of 57 million, or 23%, year-over-year.
Year-over-year growth in DAUS has exceeded 20% for four consecutive quarters.
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We invested and innovated in our camera and augmented reality platforms:
We released the next generation of Scan, adding new categories of intelligence to Scan and allowing Snapchatters to access our powerful visual search
capabilities right from the Camera home screen.
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In Q3 2021, five of our new augmented reality Lenses driven SnapML, our machine learning platform in Lens Studio, generated more than 1 billion
impressions each, achieving over 11 billion impressions in total.
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We featured nine new community try-on Lenses for Fashion Week, drawing inspiration from unique trends within the major Fashion Week cities to
showcase virtual outfits.
We partnered with SignAll to introduce three AR Lenses teaching Snapchatters how to fingerspell in American Sign Language.
We partnered with Sotheby's to launch the 'The Final Christo: Original Works for The Arc de Triomphe' Lens, allowing Snapchatters to experience Christo
and Jeanne-Claude's artistic rendition of the Arc de Triomphe from anywhere in the world.
We invested in our content offerings:
Content submissions on Spotlight more than doubled relative to the prior quarter.
We launched Spotlight Challenges in the U.S., our newest addition to the Creator Fund that rewards top-performing submissions for specific content
categories with monetary prizes.
In Q3 2021, 15 different Discover partners each reached over 50 million unique Snapchatters.
We launched new Discover channels in 14 different countries, including 22 new channels in each of India and the U.K.
Two of our new Snap Originals, "Meme Mom" and "Honestly Loren", reached over 10 million viewers each.
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