Lulus IPO Presentation Deck

Our History 1996 Boutique opens in Chico, CA 2005 Launches ecommerce platform 2008 >100% growth despite global economic downturn 2009 Transition exclusively to DTC ecommerce model Opens distribution center and corporate headquarters in Chico, CA E 2015 Opens LA buying office, enhancing speed to market 2014 Formalizes Lulus brand H.I.G. makes strategic investments 2016-2019 179% revenue growth 2016 Brand refresh to further align with increasingly sophisticated customer base 2017 Opens second Chico warehouse 1: Information for the period ended October 3, 2021 is based on management estimates and has not been audited or reviewed by our independent registered public accounting firm As such, the information is subject to change. Year over year net revenue growth figures are based on the midpoint of the estimated range for the period ended October 3, 2021 that is included elsewhere in this prospectus. 2019 Launches East Coast distribution center, establishing bi-coastal network Launches mobile app 2018 IVP+ CPPIB make strategic investment Moves to larger Chico warehouse LO2021 YTD Net revenue grows 40% YOY Q3 net revenue +90% YOY¹ 2020 Revenue declines 33% as a result of the COVID-19 pandemic

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