Barclays Global Financial Services Conference
Quick reminder Our objectives and strategy
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Objectives
To serve customers well
■To restore the Bank to a sustainable and conservative risk profile
■ To rebuild value for all shareholders
These priorities are interconnected and mutually supporting
Strategy
The new RBS is built upon customer-driven businesses with substantial competitive
strengths in their respective markets.
Each unit is being reshaped to provide improved and enduring performance and to
meet new external challenges
■Businesses are managed to add value in their own right and to provide a stronger,
more balanced and valuable whole through cross-business linkages
■In parallel, RBS legacy risk positions are being worked down and risk profile
transformed, in part via Non-Core division
The principles of the RBS plan are working well
*RBS Group
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