SmileDirectClub Investor Presentation Deck
Marketing & selling.
ā
Marketing and selling expenses were $72 million, or
60.3% of net revenue in the quarter compared to
63.8% of net revenue in Q1 2022.
ā
Total spend was down $25mm as we continue
to focus on marketing efficiency and
rationalized store costs.
Regarding locations, we had 108 permanent
SmileShop locations as of quarter end, compared to
124 locations at the end of Q4 2022.
We also held 62 pop-up events over the course of
the quarter, for a total of 170 location sites at the
end of the quarter.
Current Partner Network global locations are now
1,095 active or pending training
Partner Network growth driven by new
CarePlus rollout in 2023
smile
DIRECT CLUB
I
Q1
2021
21%
49%
$97
Q2
2021
Q1 2021
21%
Referrals as a % of Aligner Orders
55%
$96
Q3
2021
Q2 2021
20%
Marketing & selling expenses ($ in millions)
70%
$96
Q4
2021
Q3 2021
20% 20% 21%
Q1 Q2
Q3
2022 2022 2022
79%
64%
$99 $97
Actual $
Q4 2021 Q1 2022
57%
$71
Q4
2022
21% 20% 19%
55%
$58
74%
% of Net Revenue
Q1
2023
$64
Q2 2022 Q3 2022 Q4 2022
60%
$72
Q1 2023
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