Marti SPAC Presentation Deck
3. Strong customer retention, reinforced by scale
Commute accounts for 92%
of all rides¹
Daily
commute
61%
First and
last mile
commute
31%
92% non-discretionary
Leisure
8%
Mar-19
10%
App opening to ride conversion ratio increases with vehicle availability²
1000
2.2
0.1
#
2.4
0.3
Jun-19
12%
800
2.1
0.8
Sep-19
15%
600
3.0
2.1
#
Dec-19
17%
500
2.6
3.7
20%
Mar-20
400
3.1
25%
5.8
300
Jun-20
3.3
#
7.9
34%
Distance of rider to the nearest vehicle (meter)
Vehicle availability drives customer retention³
Sep-20
200
2.9
9.7
#
Dec-20
43%
Avg. daily vehicles deployed (000 vehicles)
100
3.5
#
16.7
Mar-21
48%
50
4.0
Greater vehicle
availability
18.8
Jun-21
50%
40
4.0
17.7
Sep-21
53%
3.4
20.6
Dec-21
Avg. monthly rides per unique rider
30
Rider preference
Increased
demand
3.3
28.6
Mar-22
54%
Source: Company information. Note: 1. Share of rides from daily commute and first and last mile journeys in Istanbul. Definition of journeys: (i) first and last mile: rides that start or end in 100m radius of metro, metrobus, marmaray, ferry stops; (ii) leisure: Rides with more than 10 times difference
between the total ride distance and the air distance (bird's eye view) from start to end points of ride (iii) commute: all remaining rides. Outliers for short or missing distance info excluded. Period: Jun 2021 - May 2022. 2. Scooters (fleet generations 1,2,3,4) included in analysis for Jun 2021 - May 2022
period. 3. Based on E-scooters data, Mar 2019 - Jun 2022 period.
20
3.9
26.0
Jun-22
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