Wix Results Presentation Deck
Efficient marketing based on 7-9 month TROI
One Time Marketing, Ongoing Collections
After 4 Quarters
1.1x
$44
$47
To Date
Q1'18 Cohort
Marketing Cost ($ million)
After 8 Quarters
2.4x
$32
$75
To Date
Q1'17 Cohort
After 12 Quarters
3.4x
Cohort Net Collections ($ million)
$25
$85
To Date
Q1'16 Cohort
... After 16 Quarters
4.5x
$19
$86
To Date
Q1'15 Cohort
... After 20 Quarters
5.3x
$93
To Date
$18
Q1'14 Cohort
Note: Data as of December 31, 2018; TROI is Time to Return On (Marketing) Investment. We define this metric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to
equal dollars spent on direct marketing costs in the same cohort. We aim for 100% TROI in 7-9 months. Numbers are rounded to the nearest million. Marketing cost includes only direct marketing and
related costs associated with the acquisition of users. Cohort Net Collections do not include Flok or DeviantArt
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