Wix Results Presentation Deck

Existing Cohorts are a Growing Source of Future Collections Actual and Potential Future Collections From Q1'10- Q3'21 Cohorts $15.4 Billion Expected future collections over next 10 years from existing cohorts Q1'10 Q3'10 Q1'11 Q3'11 Q1'12 Q3'12 Q1'13 Q3'13 Q1'14 Q3'14 Q1'15 Q3'15 Q1'16 Q3'16 Q1'17 Q3'17 Q1'18 Q3'18 Q1'19 Q3'19 Q1'20 Q3'20 Q1'21 Q3'21 Q1'22 Q3'22 Q1'23 Q3'23 Q1'24 Q3'24 Q1'25 Q3'25 Q1'26 Q3'26 Q1'27 Q3'27 Q1'28 Q3'28 Q1'29 Q3'29 Q1'30 Q3'30 Q1'31 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 ■2021 Note: Data represents actual Collections from Q1'10-Q3'21 cohorts since creation and forecasted future cumulative collections through Q3'31, based on current cohort behavior. future collections from Wix Payments. Cohort Collections do not include collections from users coming from the Wix Logo Maker funnel, or collections from B2B partnerships, DeviantArt, Wix Answers, or recent acquisitions. Beginning in Q3 2020, we included expected Q3'31 WIX 23

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