Snap Inc Results Presentation Deck

Business Highlights (Continued) We invested in our content offerings: The number of Spotlight viewers subscribing to a Creator more than doubled relative to the prior quarter. Over 20 Spotlight creators are also syndicating Shows on Discover, including beauty entrepreneur Patrick Starrr and crafting expert Lauren Riihimäki, who each reached 5 million Snapchatters with their Shows. ● • We renewed our partnerships with three of the top premium broadcasters in the world: NBCUniversal, ViacomCBS, and Disney, who are responsible for popular shows on Discover including The Rundown, MTV Presents, and ESPN GameDay, respectively. ● ● In Q4 2021, 25 different Discover partners each reached over 50 million unique Snapchatters globally, including Universal Music's Rebel Labs, social publisher Jungle Creations' lifestyle content, and Team Whistle's sports content. ● In Q4 2021, we added more than 160 new international Discover channels and onboarded new partners including Seven.One Entertainment Group in Germany and Canal+ in France. • We partnered with Kim Kardashian West and Kris Jenner to launch the Kindness Spotlight Challenge, which generated the most submissions for a challenge to date; we partnered with Mariah Carey to launch her hit song "All I Want for Christmas is You" via Sounds on Snapchat and as a Spotlight Challenge, which inspired the creation of over 3.5 million videos featuring the song and over 300 million views. Our new Snap Original "The Me and You Show", which stars Snapchatters and their friends using our Cameos feature, reached over 50 million viewers. 5

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