Investor Presentaiton

Ahmad AR. BinDawood Chief Executive Officer CEO MESSAGE بن داودBin DAWOOD القابضة HOLDING "H1 2023 has witnessed accelerated growth, both in terms of revenue and profitability, consolidating the bounce back to normalcy post the pandemic. H1 2023's reassuring growth narrative is a testimony to management's success in navigating through turbulent waters over the last two years, while remaining true to the Group's core value of quality and customer- centric service. A number of prudent measures taken in 2022 have borne fruit in 2023 and this becomes even more evident when the profitability of Q2 2023 is compared with that of the corresponding period of 2022 and sequentially with Q1 2023. A 26.1% increase in Net Profit sequentially on the back of a 2.2% increase in Revenue is indeed heartening. Our revenue for H1 2023 was SAR 2.8 billion, reflecting a year-on-year increase of 16.6% and a sequential increase of 11.7%. This robust growth has been driven by an increase in customer spending across both brands and represents the cumulative impact of: • • The return of international pilgrims due to the full resumption of the Hajj season. Adroitly planned marketing and promotion activities that have boosted the number of customers enrolling in our customer loyalty program. This number currently stands at above 4 million and has become a source of repeat sales over the last year. The extent of the engagement gained with our loyalty customers is a source of great pride for me and allows us to "mine" data to further improve the customer experience. Our performance also benefitted from the increase in the new digital revenue segment that includes Ykone S.A.S ("Ykone") and the International Applications Company ("IAC"). 11

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