Arla Foods Consolidated Annual Report 2021
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Arla Foods Consolidated Annual Report 2021 / Strategy / Trends shaping our strategy
TRENDS SHAPING OUR STRATEGY / CONTINUED
INGOING CONDITIONS FOR OUR STRATEGY
IF THERE
EVER WAS
A TIME TO
CREATE
THE FUTURE
OF DAIRY,
IT IS NOW
DAIRY IS AT A DEFINING MOMENT
Globally, the desire for dairy is increasing, but it's also changing. How, when and
where people buy and consume dairy is fast-evolving. Lifestyles and beliefs are
being shaped by sustainability, nutrition science, technology and urbanization,
intensifying the competition amongst old and new players in the market, and
ultimately deciding who the winners and losers will be.
CLIMATE CHANGE AND MALNUTRITION ARE
AMONGST THE BIGGEST CHALLENGES OF OUR TIME
These are the challenges our cooperative faces -and also our greatest
opportunities. Our food system requires re-thinking and dairy is definitely
part of the solution.
WITH "GOOD GROWTH 2020", OUR PREVIOUS
STRATEGY, WE ARE IN A STRONG POSITION
We created the right recipe for how to grow our brands and our market share,
deliver efficiencies and invest in sustainable action across our value chain. While,
simultaneously, delivering a competitive milk price to our owners, even during
the disruption of the pandemic.
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