Investor Presentaiton
Penang's government formed collaboration between government, industry &
academic stakeholders to boost local agriculture processing industry
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Context
Developed international halaal hub
Positioned as location of choice for
halaal based food processing
Government worked with stakeholders
to provide complete ecosystem
Land, infrastructure, services &
incentives to investors
What did Penang State do?
PIHH² is the central point in sourcing ingredients for processing
•
.
Strong linkages with local suppliers and other halaal parks in the region
Local suppliers easily available-located near Juru agri. area
Dedicated agency¹ to spearhead promotion & development of hub
Works in tandem with the States investment Promotion Agency
Penang State helped to build up industry ecosystem with stakeholders
Dedicated 130 acres of prime land for the park
•
.
Road, sea & air connections; positioned close to terminals
.
Partnership with local universities for R&D
Attracted investors by offering
•
Income tax, import duty & sales tax exemptions
Policies that are conducive to FDI e.g.: 100% foreign ownership
Key successes
Attracted large investments
Both from local and global investors
In diverse food processing sectors e.g.: cereals & meat
Total investments in excess of USD 120MN
More than 500 companies located in the hub³
Established international partnerships e.g:
Malaysia
• With DAFZA4 to support co's with access to fast growing markets
Set up entire halaal hub ecosystem thus establishing itself as a global
halaal hub
Learnings for Plateau State
Locate food processing plants close to key agriculture sourcing areas &
ensure good power, water and transport infrastructure in the area
•
Close proximity and market linkages encourages use of local inputs
• Makes transporting raw materials easier, ease of exports as well
Have a dedicated agency to promote food processing industry
Works with investment promotion agency to help secure & market
industry
Government support to build up industry
Investing in enabling infrastructure & forming partnerships
Offer attractive investment incentives e.g. fiscal incentives
1. Called Halaal Penang, 2. Penang International Halaal Hub, 3. As at 2013, 4. Dubai Airport Freezone Authority
Source: BCG Analysis
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