UNILEVER INDONESIA: 2025 STRATEGIC THRUSTS
Unilever
2. Play Full Portfolio
REACH UP:
DRIVE
PREMIUMIZATION
Premium segment
sales grew by 17.7%
in Q1'23.
Market share in
premium segment:
54% MAT Q1'23
Driving Serum & Micellar as the growing segments in Beauty Category
PANCARKAN KULIT BERCAHAYAMU
10XLEBIH EFEKTIF
DARI VITAMIN C+
BARU!
POND'S
UV PROTECT SUN SERUM
BARU
Dove
MICELLAR SHAMPOO
Rambut Lebih Kuat* & Tidak Lepek
SPF
PA++++
Vaseline
GLUTA-HYA
GLUTA+
HYALURON
BRIGHTENING
SERUM LOTION
Vaseline.
10X
GLUTA-HYA
POND'S
UV PROTECT
SUN SERUM
35
POND'S
UV PROTECT
SUN SERUM
50+
lightweight
sunscreen
Sghtweight
sunscreen
NIACINAMIDE
MIACINAMIDE-C
Rambut
Kering
Himalayan
Salt
Dove
Dove
"rambut patah berkurang dengan
pemakaian rangkaian Dove secara teratur
Rambut
Rontok
Calcium
Vaseline Gluta-Hya
Pond's Sun Serum
Dove Micellar Shampoo
Driving Core+ benefits, riding on the natural trend in Personal Care
Lifebuoy
Pepsodent
Puasa Seharian,
Nafas Tetap
Segar 18 Jam
BARU
BARU W
Lifebuoy
Lifebuoy
Japanese sha
& Sandalwood Scarb
BARU
LIFEBUOY
JAPANESE
LAWAN KUMAN
BERBAHAYA DENGAN
DAYA TAHAN ALAMI KULIT
Lifebuoy natural
HALAL
Pepsodent COMPLETES
HERBAL
"berdasarkan studiab sikat gigi 2x sehari
Pepsodent HerbalView entire presentation