Investor Presentaiton
Doctor recommendation & not price is the key determinant for acute patients METROPOLIS
Metro Cities
% of respondents (top 4 criteria)
Doc recommendation and not price is
the major determinant of acute uptake
62%
Doctor
recommendation
57%
43%
55%
40%
36%
30%
51%
100%
90%
27%
22%
20%
80%
20%
70%
TAT
Accuracy
Brand
of results Perception
Convenience Brand
TAT
Quality
Perception
Quality
Doctor
Recommendationi
Convenience Price
Brand
Perception test results
Quality
Accuracy of
The Pathology Specialist
60%
50%
Acute Patients are highly influenced by doctors
III
40%
60%
60%
50%
30%
40%
33%
20%
40%
40%
35%
33%
20%
25%
20%
10%
0%
Doctore
Accuracy
Price
TAT
Convenience
Price
Relationship Doctor
Price
Convenience Relationship Accuracy of
Acute
recommendation of results
with labRecommendation
with lab test results
Chronic
Preventive
Acute
-
Source Bain & Company
Chronic
Preventive
I Influenced by doctos
✓ Acute Patients are the most influenced by doctors and least influenced by price
✓
✓ Chronic Patients are moderately influenced by doctors as well as price
Wellness Customers are the least influenced by doctors and most influenced by price
Self-book
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