Investor Presentaiton

mavi Highly Successful Lifestyle Brand... Business Overview Started operations in Istanbul in 1991, Mavi today is globally recognized as a highly successful casual lifestyle brand With strong denim roots, Mavi has evolved into an international apparel and accessories brand, building its success on products of superior quality and perfect fit, with over 12m denim items sold globally in 2022 via c.4,500 POS In Turkey, Mavi started its retailization in 2008 and recorded an exceptional growth track record since then, reaching 401 mono-brand stores within Turkey Internationally, Mavi has built a world class reputation for quality denim, leveraging an international distribution. platform of 64 mono-brand stores¹ and strong wholesale and online partners. Extensive, best-in-class loyalty program (Kartus) with 6.6m active loyalty cardholders Key Metrics (9M 2023) (inc. IFRS16) 14,189 TRYM 3,561 TRYM Revenue (94% Growth) 102% Turkey Retail LFL Sales Growth 465 EBITDA (91% Growth) 104% Turkey Online Sales Growth 2,170 TRYM Monobrand Stores¹ Net Cash Brand & Product (9M 2023) 65+% Brand Awareness with Top of Mind² mavl 18.5% Jeans Market Share3 Women 61% Lifestyle 39% Denim All 64% Men 36% 970K+ 6.6m Active Loyalty Card Members3 New Customers kartus mavi Note: (*) Throughout the presentation, LFL represents directly operated retail stores in Turkey that have been opened for at least 12 months excluding revenues attributable to stores that were closed during any period within 12 months. Same stores sales includes same stores performance on open days only during the pandemic period. Points of Sales (POS) include the retail, franchise and wholesale channels. Gender and category mix Turkey retail only 'Includes retail stores and franchised stores as of 31 January 2023 2 In Turkey; Mavi Brand Perception Report prepared by Future Bright, 2019; All participants were asked to answer the questions: "What is the first brand that comes into your mind for jeans?" 3Age 14+ denim market, Turkey . 6,077 talented and dedicated employees with Mavi regarded as employer of choice mavi 4

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