Imperial Brands Investor Day Presentation Deck
Other European markets: clear plans to optimise value
creation
Eastern Europe
(Top 5 markets)¹
Western Europe
(Top 5 excl. Germany,
UK & Spain)²
Imperial Market
Position
* Forecasted 2020-25 CAGR in Market value
Source: Imperial Internal Estimate
46 Capital Markets Day | 27 January 2021
#4
#4
个
Market Outlook
(Value)*
+ 3-4%
- 2-3%
●
●
IMPERIAL
BRANDS
Our new approach
Define clear role for individual
markets, based on our starting
point and market outlook
Adopt focused approach, with
targeted effort and investment
1. Eastern Europe includes: Top 5 countries in terms of volume: Poland, Ukraine, Romania, Czech Republic, Hungary
2. Western Europe includes: Top 5 countries in terms of volume (excluding Germany, UK & Spain): Italy, France, Netherlands, Belgium, Greece
Source: Company Data
Manage markets more efficiently
using best practice sharingView entire presentation