Investor Presentaiton
Bajaj Corp Ltd. (BCL) - An
Overview
Part of Bajaj Group which has business interests
in varied industries including sugar, consumer
goods, power generation & infrastructure
development
Subsidiary of Bajaj Resources Ltd. (BRL)
BCL is the exclusive licensee of brands
owned by BRL
Brands licensed to BCL for 99 years from
2008
Key brand - Bajaj Almond Drops Hair Oil
2nd largest brand in the overall hair oils
segment
Market leader with over 60.3% market share*
of LHO market
Premium positioning commands one of the
highest per unit prices in the industry
New Product Launch: Bajaj Amla Hair Oil
-
Other brands Brahmi Amla, Bajaj Kailash Parbat
Cooling Oil and Jasmine (all hair oil brands) and
Black tooth powder
*Source: New AC Nielsen Retail Audit Report, DEC 2015.
Haircare Portfolio
bajaj
OCTRI
परबत
BRAHMI
Jasmine
deft
बजाज
काला
दन्त मन्जन
Bajaj Almond Drops Hair Oil - A premium perfumed
hair oil containing almond oil and Vitamin E
Competitors - Keo Karpin (Dey's Medical), Hair &
Care (Marico), Clinic All Clear (HUL)
Bajaj Kailash Parbat Cooling Oil - An ayurvedic
formulation containing Sandal & Almond extracts
Competitors: Himani Navratna
Bajaj Brahmi Amla Hair Oil - Traditional heavy hair
oil. Brand has been in existence since 1953
Competitors - Dabur Amla, Dabur Sarson Amla
Bajaj Amla - Variant in the low price amla hair oil
segment catering to price conscious consumers
Competitors - Shanti Badam Amla Hair Oil (Marico)
Bajaj Jasmine Hair Oil - A Jasmine flower perfumed
hair oil. In demand due to cultural significance.
Bajaj Kala Dant Manjan - An oral care product for
the rural market.
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