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Investor Presentaiton

Bajaj Corp Ltd. (BCL) - An Overview Part of Bajaj Group which has business interests in varied industries including sugar, consumer goods, power generation & infrastructure development Subsidiary of Bajaj Resources Ltd. (BRL) BCL is the exclusive licensee of brands owned by BRL Brands licensed to BCL for 99 years from 2008 Key brand - Bajaj Almond Drops Hair Oil 2nd largest brand in the overall hair oils segment Market leader with over 60.3% market share* of LHO market Premium positioning commands one of the highest per unit prices in the industry New Product Launch: Bajaj Amla Hair Oil - Other brands Brahmi Amla, Bajaj Kailash Parbat Cooling Oil and Jasmine (all hair oil brands) and Black tooth powder *Source: New AC Nielsen Retail Audit Report, DEC 2015. Haircare Portfolio bajaj OCTRI परबत BRAHMI Jasmine deft बजाज काला दन्त मन्जन Bajaj Almond Drops Hair Oil - A premium perfumed hair oil containing almond oil and Vitamin E Competitors - Keo Karpin (Dey's Medical), Hair & Care (Marico), Clinic All Clear (HUL) Bajaj Kailash Parbat Cooling Oil - An ayurvedic formulation containing Sandal & Almond extracts Competitors: Himani Navratna Bajaj Brahmi Amla Hair Oil - Traditional heavy hair oil. Brand has been in existence since 1953 Competitors - Dabur Amla, Dabur Sarson Amla Bajaj Amla - Variant in the low price amla hair oil segment catering to price conscious consumers Competitors - Shanti Badam Amla Hair Oil (Marico) Bajaj Jasmine Hair Oil - A Jasmine flower perfumed hair oil. In demand due to cultural significance. Bajaj Kala Dant Manjan - An oral care product for the rural market. 12
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