Saga's Superbrand Strategy

POWERING A 'LIFE UNLIMITED' THROUGH INSIGHT ...IDENTIFIED THREE CORE CUSTOMER GROUPS Group 1 Group 2 Group 3 Horizon Seekers Group 5 Cautious Planners Life Maximisers Group 8 •<= 4.0m 3.3m 2.3m 3.3m 3.6m 1.7m 4.6m 2.9m Total number of 50-90 year-olds in the UK: 25.7 million 18 Capital Markets Event - Saga's Superbrand Strategy SAGA

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