Investor Presentaiton

EMIRATES NBD STRATEGY 2022 ANNUAL REPORT 2021 Emirates NBD will continue to deepen its penetration in the UAE Business Banking (SME) segment. A refreshed compelling customer value proposition was launched with new packages, providing free online banking and a host of other benefits bundled to suit the requirements of businesses of all sizes. The Corporate and Institutional Banking division witnessed significant growth in operating assets through CASA balances in 2021 as it deepened client relationships and leveraged digital solutions. The Group successfully closed the Gulf region's first ESG linked loan. Despite challenging market conditions, the Group's investment banking and financial institutions teams led key strategic transactions across the region. In 2022, the Group aims to continue to increase its trade market share by focusing on development of client-driven solutions. Focus on future potential In line with our strategy to build new generation products and platforms with a faster speed to market, Liv., Emirates NBD's Digital Bank, went live with Liv. Prime and Liv. Young while growing its UAE customer base to more than 500,000. Liv.'s entry into the Kingdom of Saudi ك الإمارات دبي الوطني Emirates NB Arabia (KSA) in 2020 and acquisition of 82,000 customers till date in the Kingdom is proof of the bank's strong digital capabilities and focus across all its markets. In Q3 2021, the Group set up an Advanced Analytics Centre of Excellence (AA COE), which will drive Group- wide efforts to collaboratively identify use cases for analytics to solve relevant business problems across the Group. A data driven approach will allow the Group to increase our cross sell of products, deepening our relationships and reducing attrition of customers. In 2022, the Group aims to enhance its fintech engagement model as we continue to strengthen our partnerships and provide more ecosystem driven solutions to customers. The Group also plans to build on its existing infrastructure and develop capabilities across its network to offer customers new and enhanced payment solutions. With the bank playing a central role in IPO and capital markets in the UAE, along with being a leading wealth solutions provider in the region, the Group is also looking to extend the reach and breadth of its services via customer friendly digital platforms. Emirates NBD and Emirates Islamic unveil 'Future Banking' at Expo 2020 Dubai رات الله S ISLA Drive international diversification International diversification continues to be one of the core pillars for the Group, with 38% of total income in 2021 coming from international operations. The Group's core focus remains to continue driving up the share of income from international locations. In 2022, Emirates NBD will continue to tap into business opportunities between DenizBank and the Group's network, and work to further bolster linkages both on the business front as well as control and support front, adopting best practices within the network. The Group made significant progress on its expansion efforts in KSA and opened three new branches in 2021, becoming the first foreign bank to open a branch in the holy cities of Mecca and Medina. The Group also received regulatory approval to open two additional branches in India. In 2022, the Group aims to continue its expansion journey in KSA as well as open two branches in the Indian cities of Gurugram and Chennai, while continuing strategic growth momentum in Egypt and further developing competitive niches in the United Kingdom (London) and Singapore. This will be achieved along with maintaining business momentum in international markets and managing risk as global macroeconomic challenges continue to impact individuals and businesses. The Group also continues to assess new growth avenues by evaluating select markets and potential targets for organic and inorganic growth. Build market leading infrastructure In 2021, Emirates NBD successfully concluded its four- year IT transformation journey. This period focused on establishing the technology backbone for the bank's operational efficiency and digital enablement, alongside a comprehensive restructuring of IT's organisation and broader operating model. The Group achieved a seamless transition of more than 12,500 members of staff to Microsoft Office 365 cloud and upgraded its network infrastructure to improve collaboration and enable employees to work from anywhere. In 2022, the Group aims to conclude the core platform upgrade for some international locations and leverage the upgraded technology capabilities from the transformation as a core advantage to deliver an extraordinary business performance. This will be achieved by leveraging end-to-end operational efficiencies, while continuing to scale up new ways of working via lean processes, productivity improvements, digitally enabled processes, agile delivery, infrastructure automation and innovation. Develop a dynamic organisation At an organisational level, Emirates NBD strives to constantly improve efficiency drivers to accelerate growth and truly become the 'Bank of the Future'. Following the initial introduction of the agile operating model in 2017, more than 60 Agile squads are now operational across the organisation. In 2022, the Group will accelerate agile learning to support maturity of the operating model and continue building straight-through processing capabilities to strengthen the bank's digital channels for customers. Emirates NBD remains committed to building a high performing organisation by ensuring that performance models are aligned to the Group's customer-oriented digital and agile agenda. The Group operates a School of Leadership and School of Data Sciences with more than 4,000 staff engaging in learning future skills through these two schools. The focus on involving all Group entities and geographies in a group-wide learning integration continued with ~87% of internal employees participating in learning with several bespoke curriculums designed and implemented. The Group also successfully achieved its nationalisation targets and launched 'Ruwad' - a new graduate training programme in partnership with leading global organisations, designed to identify, select and develop talented UAE nationals. In addition, the Group aims to continue focusing on gender diversity and maintain momentum on employee development initiatives by creating a learning culture through greater engagement that will enable all staff to curate learning paths and train for aspirational roles. Overall, Emirates NBD aims to attain the next phase of sustainable growth and deliver on the above strategic priorities in 2022 despite the ongoing challenges posed by the COVID-19 pandemic, as the Group remains optimistic about market conditions. 17 18

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