ABB's Growth Strategy for MetroCast
TRANSACTION INVESTMENT HIGHLIGHTS
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ATTRACTIVE MARKETS WITH FRAGMENTED COMPETITION
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MetroCast faces wireline triple-play competition in only 5% of its footprint and FTTH competition in 3% of its
footprint
Favorable demographics and stickiness toward video products
OPPORTUNITY TO INCREASE PENETRATION IN THE MARKET
• The combination with ABB will significantly enhance the product lineup
• Greater marketing and sales focus and enhanced bundle strategy will yield increased demand for all PSUs
SIGNIFICANT COMMERCIAL GROWTH OPPORTUNITY
• MetroCast currently has a small commercial salesforce
• Implement proven blueprint for successfully launching an advanced commercial offering in new markets
HIGH QUALITY NETWORK ENABLING LEADING PRODUCT OFFERING
• 95% of MetroCast's network is upgraded (860 MHz or FTTH); entire network offers 150 Mbps
• Plan to launch Gigabit Internet service in key markets within first 12 months
STRONG MANAGEMENT TEAM
• ABB management team has 100+ years of combined experience in cable industry with a track record of
superior results
POST-ACQUISITION OPERATING PLAN ALREADY DEVELOPED
• Benefits from recent experience integrating MetroCast's Connecticut system
• ABB team ready to operate asset on Day 1
ATLANTIC (C>>> COGECO
broadband
a Cogeco company
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COMMUNICATIONSView entire presentation