Investor Presentaiton
Marketing
In an effort to instill pride of
ownership of our airport and
encourage Islanders to travel we
must communicate the offerings
we have and the value proposition
of flying from PEI.
The airport launched a new multi-
media campaign in the spring,
which featured prominent Islanders
flypei
www.ftypeicom
and frequent travellers telling
why they choose to fly from
PEI. This print, online and radio
advertising campaign was
successful building pride in the
services our airport offers. It
also raised awareness of the
ease and convenience of why
people choose to fly from the
Island.
CHARLOTTETOWN
Charlottetown Airport
***** 47 ratings)
9.081 likes 292 taking the
Iflypei because...
I'm all about
Keeping it
Local
it's less hassle
Time
Expans lim
Message
Flyaway
to California!
AIR CANADA
Enter Now!
Enter to WIN a trip
for 2 to California
and $1000 cash!
flypei
awwPypa.com
Connecting stand-
HOLLY WOO
We also ran two radio
promotions with our airline
partners to promote that
Islanders can choose to fly from
Charlottetown for their southern
vacations. This is a growing
travel segment and we want
to promote the convenience
of using our Island airport.
Both of these promotions were
successful in raising awareness
of Charlottetown Airport and
generating interest in travel.
More than 5,000 Islanders
entered contests online and we
continue to communicate with
them through our quarterly
E-traveller newsletter.
In 2013, the airport continued
to engage with the community
through social media, which
included posting messages
and interacting on the business
Facebook page and Twitter
account. The social media
audience has increased
significantly and activities have
been very successful in linking
the airport with consumers
and building on our positioning
that Charlottetown Airport is a
convenient choice for Islanders.
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