Freshpet Expansion and Growth Strategy
SG&A
Leverage
Freshpet 2019 growth priorities
1. Expand the Freshpet consumer franchise
Increase HH penetration
Expand buying rate
2. Strengthen Freshpet's retail presence
Increase ACV and TDP's
Upgrade Fridges
Install 2nd Fridges
3. Strengthen Gross Margin/Adjusted EBITDA Margin
Cost Savings
Pricing
Product Innovation
Investment in
Media
Velocity
Increase
(+Revenue)
Plant Leverage
(Incr. Pounds
Produced)
Distribution
Increase
(+Revenue)
Efficiency gains and capacity utilization
Build more efficient capacity (Kitchens 2.0 start-up in 2020)
Deliver SG&A absorption gains
4. Continue Measured Development in Canada and UK
Modest investment to establish consumer foundation
5. Build Capability to Support Accelerated Longer-Term Capacity Expansion
Invest in technical talent to enable more rapid and reliable capacity expansion and maximize
its productivity
freshpet
24
24View entire presentation