Effective Investment Promotion Strategy

ASSESSING SUSTAINABLE FDI For many IPAs, a successful investment promotion strategy is judged on the basis of the volume of FDI that actually enters the country/location However, for an investment to be considered sustainable it needs to perform well on all of the sustainable development dimensions ■ An investment promotion strategy that looks only at FDI volume will not necessarily be successful in attracting sustainable FDI Instead, IPAs should evaluate the sustainability of each FDI project along the four dimensions and whether these four dimensions are balanced UNITED NATIONS ESCAP Economic and Social Commission for Asia and the Pacific United Nations Economic and Social Commission for Asia and the Pacific

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