Investor Presentaiton
Major export industry 3
Tourism
Tourism key facts:
Directly and indirectly employed 219,000 people
representing 9.4 per cent of Queensland jobs in 2014-15.
•
Figure 5: Queensland's international visitor expenditure
2010 tot 201641
($million)
1,000
• Contributed $23 billion to Queensland's economy directly
and indirectly in 2014-15.
800
• Queensland tourism exports were $6.6 billion in
2014-15.
600
•
For the year ending March 2016, domestic and
international overnight visitors spent $19.6 billion
or $53.8 million per day.
400
One of the world's most naturally diverse places,
Queensland has five World Heritage areas including the
Great Barrier Reef, stunning beaches, islands, rainforests
and outback landscapes serviced by vibrant cities and
rural communities. It's no wonder Queensland's tourism
sector has comparative advantages over national and
international tourism sectors.
In addition to 20.3 million domestic visitors, Queensland
attracted more than 2.5 million international visitors who
spent $5 billion in the year ending June 2016. Figure 5
highlights the rapid rise in Chinese expenditure in the
sector over the past five years.
Advance Queensland: Connecting with Asia
The Queensland Government is investing in long-term
tourism connectivity with new and additional flights from
mainland China, Hong Kong and Canada into the Gold Coast,
Cairns and Brisbane. This investment is intended to make
Queensland the number one destination for millions of
visitors and to increase regional jobs in tourism.
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China
New Zealand
- UK
USA
Japan
Current action: The Queensland Government's
Advancing Tourism 2016-20: Growing Queensland
Jobs strategy aims to increase jobs, overnight visitor
expenditure and numbers.
Major events
Major events attract international visitors and media
attention, benefiting Queensland's economy through
increased event-related expenditure as well as flow-on
effects due to increased promotion, networking
opportunities and capability building. International events
such as the 1982 Commonwealth Games and Expo '88 in
Brisbane significantly raised Queensland's international
profile.
Queensland's infrastructure and proven ability has led to
the successful hosting of major international events such
as the November 2014 G20 Leaders' Summit in Brisbane
and the September 2014 G20 Finance Ministers' meetings in
Cairns. These meetings attracted more than 7,600 delegates
and 2,300 media representatives from around the world.
The Gold Coast 2018 Commonwealth Games will again cast
Queensland into the global spotlight (see pages 32 and 33).
Current action: The Queensland Government is
enhancing visitor experiences as a part of a
$400 million initiative to grow Queensland's tourism
and events industry and foster innovation.
Case Study: 2016 World Science Festival Brisbane
In March 2016 over 120,000 people converged
on Brisbane's Cultural Precinct for the World
Science Festival, enjoying performances, debates,
demonstrations and scientific displays from over 100
of the world's leading names in science and the arts.
It was the first time this world-renowned event has
been hosted outside New York. The festival showcased
Queensland as a major event destination and a hub for
innovation. The Queensland Museum has the exclusive
Asia-Pacific hosting rights until 2021.
24 Queensland Trade and Investment Strategy 2017-2022View entire presentation