Investor Presentaiton
ALL Definition of KPIs
Monthly Recurring Revenue
MRR
Total recurring revenue as of the end of a particular month
Annual Recurring Revenue
ARR
Calculated by multiplying the MRR as of the end of a particular period by 12
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SaaS
ARR
Customer
ARPA
Customer
Churn Rate
MRR
Churn Rate
Calculated by multiplying SaaS MRR of a particular period by 12. SaaS MRR includes: 1) net sales from
premium charges in Home domain, 2) recurring revenue from sales of Money Forward Cloud and other cloud
services such as STREAMED, Manageboard, V-ONE Cloud, and Money Forward Certified Membership, 3)
recurring revenue in X domain. In order to adjust for seasonal factors of STREAMED in Q1, MRR is calculated
as one-third of the billing revenue of STREAMED in Q1 of each fiscal year.
Non-recurring revenue of each business and net sales of Smartcamp are not included.
Paid subscribers in the Business domain, which is a total of (1) accounting firms and their clients, and (2)
sole-proprietors and direct-sales corporates subscribed via the web channel etc.
Average Revenue per Account.
Calculated by dividing ARR as of the end of a particular period by the number of Customers
Average monthly churn rate of a particular period.
Calculated as: [number of customers churn during (N) month] / [number of customers as of the end of (N-1)
month]
Average monthly churn rate based on MRR of a particular period.
Calculated as: 1 – [MRR as of the end of (N) month from customers as of the end of (N-1) month / MRR as of
the end (N-1) month.
Negative amount (Negative Churn) refers to the status when the revenue increase for existing customers by
upselling/cross-selling exceeds the revenue decrease due to customer churn.View entire presentation