Hardship to Transformation: A Future Proof Greenyard
20
Hardship
Transformation
Future proof
Unique long-term relationships | Deepening long-term relationships to produce
more added value services remunerated by a stable EBITDA margin profile
Full high-quality, optimised assortment
Sourcing/assortment determined by retailer and Greenyard
►Growth with retailer gaining F&V market share, opening new stores,
higher penetration with franchisees
Better & more diverse assortment, products, availability and taste for
the customers
Stable volume allocation at a stable price for growers
Invest in quality and secure availability in stores
Integrated Supply Chain
Transparent supply chain
Integrated systems (e.g. in warehousing or IT)
All/majority of F&V flows controlled by Greenyard
All stores on platform
Reduction of waste
Increased demand predictability
Improved transparency, traceabilityand improved product knowledge
Reduced business volatility and increased efficiency
Improved usage of natural resources/footprint
Stable margins
Transparent cost-plus structure
Retail price determined by retailers and advised by Greenyard
Incentives (e.g. quality, innovation, etc.)
Categories (assortment)/volumes
High
Fresh partnership
Frozen partnership
Low
Large European
retailer
Transparent cost-plus or target
margin revenue model
October 2020
+3 years
Large European
retailer
Recent shift
REWE
Large European
retailer
Preparation phase
November 2019
albert
湯
+20 years
ch Albert Heijn
September 2019
TESCO
DELHAIZE
+10 years
Carrefour
KI
€250-350m potential uplift in sales for
the coming four years thanks to
partnerships with new and existing
retailers
Promotions at the right time and for the right product
Strong visibility of earnings
Phases towards integrated partnerships:
Pipeline
Often already existing
(long-term) relationship,
but market climate or
retailer not yet ready to
pursue an integrated
partnership
Define partnership
arrangements, set-up
organization (if
applicable) and build
Build phase
Test, tailor and (re-)
build cooperation -
Growth by gaining a
larger stake of the F&V
assortment (towards
full)
Fully integrated
Scaling up and
deepening the range.
Acceleration in volumes
and value added
services
Long-term relationships foster the opportunity to grow the assortment, including in higher growth categories such as frozen fruit and meal kits, to optimise the
supply chain, improve product quality and reduce waste, as well as to introduce innovation
✓ Consistent quality and price
✓ Retailer can focus on core competence (i.e. marketing and sales)
trust
GREENYARDView entire presentation