Investor Presentaiton

Our volume is driven by strong brands THIS SLIDE HAS BEEN DEVELOPED TO EXPLAIN JTI'S PERFORMANCE TO OUR INVESTORS. IT IS NOT INTENDED TO PROMOTE THE PURCHASE OF OUR PRODUCTS. SOBRANIE MILD SEVEN РУССКИЙ стиль CAMEL Winston Glamour ΠΕΤΡΙ Sawk LD Maximum КУРЕНИЕ Retail КУРЕНИЕ КУРЕНИЕ УБИВАЕТ УБИВАЕТ УБИВАЕТ КУРЕНИЕ УБИВАЕТ КУРЕНИЕ УБИВАЕТ КУРЕНИЕ УБИВАЕТ КУРЕНИЕ УБИВАЕТ selling 65 50 43 41 33 31 22 22 КУРЕНИЕ УБИВАЕТ 20 price (RUB) Share of Market 10.2 July 2010(1), % PROFIT ENGINE 1.1 0.6 0.3 2.5 3.7 0.0 Sobranie Mild Seven Russian Style Camel Winston Glamour Peter 1 Premium and above Sub Premium Mid Price 5.2 LD Winston: #1 Brand (10.2%), Glamour #1 in Super Slims (2.5%) Leading in Sub-Premium (49% SOS(2)) & Mid-Price (52% SOS). Strong #2 position in Premium (32% SOS). Opportunity in Prestige (6% SOS). Strong local brands (Russian Style & Peter I) (1) 12-month rolling average to July 2010 ;(2) SOS: Share of Segment Note: Sobranie, Mild Seven, Camel & Russian Style: prices as of July 2010; Winston, Glamour, LD and Peter I: prices as of June 2010 Source: A.C. Nielsen 23

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