Branded Spirits Acquisition of Penelope Bourbon
BRANDED SPIRITS
AN ESTABLISHED PORTFOLIO WITH A FOCUS ON GROWING HIGH POTENTIAL, HIGH MARGIN BRANDS
2022 Total Revenue of $238MM
$48
$23
$48
$12
$24
$83
■ Ultra Premium
- Super Premium
■ Premium
■ Mid
■ Value
■ Other
Historical Adjusted Gross Profit and Adjusted Margin (%) (1) (2)
$65
51.3%
52.7%
11
$2
2019
$2
$96
40.1%
35.5%
•
•
•
Brand Examples By Price Tier:
MGP
Ultra Premium: Yellowstone Bourbon, Remus Gatsby
Bourbon, Penelope Private Select Whiskey, Remus Repeal
Bourbon, Blood Oath Bourbon, Rebel 10 Year Bourbon, Old
Ezra 7 Year Bourbon
Super Premium: Penelope Four Grain Bourbon, Dos
Primos Tequila, Daviess County Bourbon, Ezra Brooks 99
Bourbon, Remus Bourbon, Minor Case Straight Rye
Whiskey, Rossville Union Straight Rye Whiskey, The Quiet
Man Irish Whiskey, Green Hat Gin
Premium: Everclear, Rebel 100 Proof Bourbon, El Mayor
Tequila, St. Brendan's Irish Cream
MID: Brady's Irish Cream, Pearl Vodka, Lord Calvert
Canadian Whisky, Exotico Tequila
VALUE: Arrow Cordials, Canada House Canadian Whisky,
Lady Bligh Rum, Juarez Tequila
Other: Includes private and control label products, retail
sales, and contract bottling
1. Branded Spirits segment includes Luxco results from April 1, 2021 (date of acquisition).
Non-GAAP measure. See appendix for GAAP to Non-GAAP Reconciliation
2.
2020
2021
2022
Note: All figures in millions. Amounts may not foot due to rounding.View entire presentation