2013 Annual Report
SANTANDER IN THE WORLD
GEOGRAPHICAL DIVERSIFICATION G4-6
Grupo Santander has a balanced geographical
diversification between mature and emerging markets
which accounted for 47% and 53% of profits,
respectively, in 2013.
The Bank concentrates on 10 core markets: Spain,
Germany, Poland, Portugal, the United Kingdom,
Brazil, Mexico, Chile, Argentina and the USA. It also
has significant market shares in Uruguay and Puerto
Rico, consumer finance businesses in other European
countries and a presence in China through wholesale
banking and consumer finance.
The global business areas develop products that are
distributed in the Group's retail networks and provide
services to clients globally.
Mexico
10%
USA
10%
Brazil
23%
SUSTAINABILITY
In the view of Grupo Santander, being
sustainable means:
Introducing ethical, social and environmental
criteria to the business;
Having a solid corporate governance;
Combining long-term vision with an environment
of change, taking full advantage of opportunities;
Maintaining stable and long-lasting relationships
with the Group's stakeholders as a means of
understanding their expectations and meeting
their needs;
Contributing to the social and economic progress
of the communities where the Bank operates.
To learn more on Santander Group's initiatives in
other countries, please visit www.santander.com.
Chile
6%
Rest of Latin America
3%
18 Annual Report 2013
Argentina
5%
Distribution of attributable profits among geographic regions
Key Markets
Other countries where
Grupo Santander has
operations as a commercial
bank: Peru, Puerto Rico,
Uruguay, Norway, Sweden,
Finland, Denmark, the
Netherlands, Belgium,
Austria, Switzerland,
and Italy.
United
Kingdom
17%
Other European
countries
5%
Portugal
2%
Spain
7%
Germany
6%
Poland
6%
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