Investor Presentaiton
Improve Profitability
(Rebuild Growth and Innovation Strategies) (4)
Create new close range tourism (pursuing micro-tourism)
A new Hiking from the Railway Station app that makes hiking easy
Release the Hiking from the Railway Station app, which for day-trip walking events based
around railway stations enables non-face-to-face registration of participants, course
searches, and entry into prize competitions
Promote a transformation in purchasing style
Consider the launch of free passes, such as passes within Tokyo wards, that can be used
through Mobile Suica
All brunches arrange the rallies that customers can attend any time
Getting new customers with the make use of JRE POINT
■Use Off-Peak Points and Repeater Points to entrench new commuting styles
STATION WORK-linked campaign based on accumulated points
■Encourage railway use through point-reward measures that combine specially
planned IC tickets and the use of station buildings
■Point discount campaign for green car (600pt on usual ⇒ 500pt on campaign)
Boost the demand of occasional
users through Repeater Points
10回達成で
五貨1回分
ポイント還元
JRE POINT
11回以上のご利用で
10回を超えると
毎回運賃の10%
ポイント還元
• Start the service
at shared office
⚫JRE MALL,
station building, etc.
S
STATION WORK
JRE MALL
ARM
9
www.w
JR
JR-EAST
Images of screen
Goshuin rally at
Ōme Line and
Itsukaichi Line
44*
青梅驛
START!
New Style
GREEN CAH
Scene at Green Car
atré
atré
STATION WORK
Station building
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