Yatsen IPO Presentation Deck

Our New Journey of Beauty Discovery Traditional Journey YATSEN's New Journey Awareness .TV, magazine One-way marketing Social, digital, interactive marketing Large network of KOLs across all major social platforms Product Top-down product development High price markup Data-enabled product development • Strong in-house R&D and co- creation with external partners • Value for money Shopping Brick and mortar distributors Limited access Multiple touchpoints via omni- channel DTC model • Easily accessible . Convenient and seamless online and offline experience Tod YATSEN asea Service Customer call centers Limited interaction and engagement Engaging customer service via company channels on Weixin Digital customer engagement online & offline to boost loyalty COMPANY OVERVIEW 7

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