Aegon Analyst & Investor Conference

Distribution mix changes over time Sales mix* (in %) 20 20 D2C 25% ~40 6 00 58 -45 D2C >40% Total D2C sales to increase significantly from 2015 to 2018 mainly driven by sales of general insurance, as well as mutual funds and Banksparen products through Aegon Bank and Knab Broker channel to remain the primary channel due to Aegon's focus on pensions and residential mortgages Digital 15 ~10 2015 2018 Own / tied agents Brokers Large pension consultants Other 11 * Sales mix includes mortgages for 10% (standardized production) Note: 2015 numbers are forecasted 2015 sales numbers Aegon Analyst & Investor Conference

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