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6 Experienced Management Team With Well-Established Governance and Supportive Shareholders DETSKY MIR RETAIL CHAIN Highly Experienced Management... Vladimir Chirakhov Chief Executive Officer ■Joined in 2012 Held senior positions at Korablik, M.video Anna Garmanova Chief Financial Officer Joined in 2008 Held senior positions at Podruzhka, Understanding and Reconciliation Fund Farid Kamalov Chief Operating Officer Joined in 2012 Held senior positions at MediaMarkt, Korablik, M.video Pavel Pischikov E-Commerce Director Joined in 2017 ■ Previously E-Commerce Director at Dochki-synochki Maria Davydova Deputy CEO for Commercial Affairs Joined in 2013 Held senior positions at Enter, Svyaznoy, MDK, Arbat Prestige Maria Volodina Apparel and Footwear Commercial Director ■Joined in 2011 ■Held senior positions at Sela, Reebok Rus, Kira Plastinina, TJ Collection Tatiana Mudretsova Marketing Director Joined in 2014 Held senior positions at Osnova Telecom, Beeline, DDB and Publicis Vyacheslav Mikhnenko Head of Logistics Joined in 2012 ■ Previously Operational Logistics Director at X5 and Chief Logistics Officer at Kopeyka ...With Strong Track Record... Adj. EBITDA Margin³, % Revenue Growth², % New Stores Openings¹ New Management Team 103 100 104 56 47 33 21 2011 2012 2013 2014 2015 2016 2017 I I $0,3% 33,2% 31.4% 26,2% 21,9% 20,1% 15,1% I 2011 2012 2013 2014 2015 2016 2017 I 9,8% 10,2% 10,3% 11,0% ,7% 6,0% 3,5% 2011 2012 2013 2014 2015 2016 2017 ...Supported by a Strong Governance Framework... BoD of 10 members including 4 INEDs Established Audit, Strategy and Nomination and Remuneration committees at least 2 INEDs are members of each of the committees ...and a Prominent Shareholder Base JOINT STOCK FINANCIAL CORPORATION SISTEMA 52.1% RUSSIA-CHINA INVESTMENT FUND Free Float 14.0% 33.9% DETSKY MIR RETAIL CHAIN 1 Doesn't include ELC stores 2 The Group's consolidated financial statements for 2011 - 2013 under US GAAP, 2014-2017 under IFRS. For the line items and the years presented, there was no difference between the calculation of numbers or presentation under US GAAP and IFRS 3 Adj. EBITDA is calculated as profit for the year before income tax, FX gain/loss, gain on acquisition of controlling interest in associate, impairment of goodwill, net finance expense, D&A, adjusted for the one-off effect relating to disposal of the Yakimanka building in 2014, as well as share-based compensation and cash bonuses under the LTI program 20

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