Creating the Future of Finance - Breakthrough Innovation
K
KASIKORNTHAI
Data Analytics
Reimagined K-Data Strategy: Capture Value at Scale
Scale up INTELLEGENCE
ธนาคารกสิกรไทย
开泰银行 KASIKORN BANK
To reach, understand & better provide product/service to wider customer groups
CREDIT
INVESTMENT
Strategic
Objectives
and
Initiatives
Reach and offer
right customer and
approve qualified
customer at the
right moment with
right pricing by
intelligent data &
analytics
Decision support
system to combine
direct and indirect
data for investment
product
recommendation
PAYMENT
Acquire digital data
for Digital
Consumer
Intelligence
FRAUD
Cope with new
digital fraud trends
and able to
promptly respond
Productivity
Balance customer
experience with
cost and risk
control to create
better value
proposition
Foundation
1. Simplified
OPERATING MODEL
2. Scale
DATA TALENT
3. Broaden DATA
ACQUISITION
4. Uplift DATA
FOUNDATION
K
บริการทุกระดับประทับใจ
5. Step up
CULTURE CHANGE
ธนาคารกสิกรไทย
开泰银行 KASIKORNBANK
KASIKORNTHAI
Performing Talent and Agile Organization
5 key elements to build customer empowerment organization
◉
5
Data
▪ Purposeful & practical leadership
■ Service with integrity
■ Innovation via agility &
collaboration
Purposeful &
Practical Leader with
Excellent Service &
Innovation Culture
■ Differentiated rewards to drive
performance & attract talent
■ Total reward redesign to drive
transformation
Strategy-
Driven
Structure
Performance-
CUSTOMER
EMPOWER-
MENT
Driven
Reward
3
Making
Lean &
Empowered
Decision-
■Multi-disciplinary teams to work on
strategic execution pillar
■ More flexible (Agile); delayering to
reduce hierarchy
Aspiration
O Customer obsession
■ More & meaningful innovation
■ Fast execution with flexibility
Excellent collaboration
■ Best place to work, learn &
lead
▪ Winning employee value proposition
■ New ways of hiring to attract new talent
■ Work-life harmony
☐
■ Re-skilling & up-skilling via integrated
development solution
Differentiated Process
Value Proposition
& Integrated
Development
Technology
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■Remove unnecessary process
bottlenecks
■ Autonomy & iterative
experimentation
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