The Path Forward

Ongoing Focus on Revenue Optimization AIR CANADA ALTITUDE AIR CANADA ALTITUDE AIR CANADA A CANADA AIR CANADA ALTITUDE ALTITUDE AIR CANADA ALTITUDE ALTITUDE ELITE Altitude membership cards AIR CANADA MY ALTITUDE ALTITUDE ABOUT ALTITUDE eUpgrades to Executive First The Aude Experience A CANADA ALTITUDE Air Canada Altitude & Star Alliance Frankfurt Maple Leaf Lounge Desings FC Ma altitude.aircanada.com Air Canada launched Altitude on March 1, 2013, a new brand for the program which recognizes & rewards our most frequent flyers Two new status levels were introduced, for a total of five: - - Altitude Prestige 25K Altitude Elite 35K Altitude Elite 50K (new) Altitude Elite 75K (new) Altitude Super Elite 100K Long time members are also recognized through the Altitude Million Mile program Altitude offers members a range of privileges, such as upgrades, lounge access, priority reservation & airport services, recognition across the Star Alliance network and threshold gifts, depending on the status reached Altitude members are also Aeroplan members, and benefit from Air Canada's partnership with Canada's premier coalition loyalty program 2013 INVESTOR DAY 27

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