Vittia Annual Report 2022
VITTIA
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Sales and support team
We have a team of specialized professionals
dedicated to the sale and technical support of
products, services, and solutions for our
customers. The professionals are spread
across the five regions of the country and
receive continuous and intensive training, for
constant development and technical training.
This training is applied from the beginning of
the employee's work in the Company, and we
monitor the impacts of this initiative through
several indicators, mainly related to sales and
the turnover of professionals.
Due to the fact that each region of Brazil has
different climatic and soil conditions, our sales
and technical support team provides
personalized service, always seeking to
understand the customer's needs, the type of
crop and the challenges to be faced.
In July 2022, we implemented a new Customer
Relationship Management (CRM) tool in order
to improve our customers' mapping and
analysis processes. With the new tool, we've
improved things like:
More assertive customer mapping (we have
more than 9,000 rural properties registered
in the CRM).
More accurate definition of the periodicity
and frequency of visits.
► Team engagement with customers.
Improvement of the relationship with the
market.
Standardization of tasks.
Remote management.
Broader and clearer indication of where to
direct effort and investment.
► Support for a more strategic conduct (what
to do, how to do it, when to do it and where
to do it; correct direction).
➤Improved operational excellence of the
Commercial team.
Obels Medinis
Gerente de Produ
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VITTIA
Annual Report 2022
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