Investor Presentaiton
Room Temperature Business Records Double- 蒙牛
digit Growth for Five Consecutive Years
.
•
1
Accelerated growth of premium room temperature brands,
continued to outperform the market
Net revenue from room temperature liquid milk up ~16% yoy, growth accelerated and
continued to lead the industry
Continued RTM development, deepened channel segmentation and penetration,
continued to strengthen channel and sales terminals control
Focusing on digital transformation and premium products upgrade and innovation,
strong growth of the new dessert organic pure milk and digital membership operations
drove 33% growth for Milk Deluxe
• Continued optimization of Mengniu pure milk product mix, with growth over 23%
主特仑苏门
2022 FA怖
1324:250m
纯牛奶
【特仑苏)
L
#2215
【臻享]
浓)
醇浓
、牛奶
、牛奶
39%
净含量:250ml
30
【特仑苏
[ 更好有机·营养」
甄
·甄綠
以得天独厚生态优势
成就有机营养新高度
品轻负
北控甜
沙漠有机
就是更好有机
有机营养新升级。
又不是所有牛奶都叫特仑苏、
(特仑苏广
(
(特
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